Digital Content Associate

About Stem Ciders:

Our story began with two friends who loved cider. But not just any cider. They loved genuinely well-crafted cider and wanted more people to experience that. They poured their passion into creating pure clean cider, but soon their boundaries blossomed. What happened next is history.

The core belief of Stem Ciders is a notion of “the world is your orchard.” We believe Stem exists to explore the world endlessly. We are restless, innovative and are always looking for the next great flavor. We know our consumers are cut from this same cloth. It’s almost as if we live in this imaginary orchard full of limitless possibilities where anything from the most common to the most exotic fruits grow wild, and it’s our mission to go out and harvest them. When you see the world is your orchard, you know anything is possible. You just have to dare to explore it.

Position Purpose:

The Digital Content Associate is responsible for implementing, maintaining, and scaling digital content strategies, executions, and optimizations across all Stem Ciders’ wholesale brand platforms and retail businesses. 

Company:

Stem Ciders

Location:

Lafayette, CO

Responsibilities:

Digital Content

  • Social Media: Lead social strategies and platform expansion for retail locations. Identifying new growth opportunities, oversees and participates in content creation, scheduling, and optimizes approach based on performance.
  • Execution: Executes day-to-day publishing, posting and scheduling of content across multiple platforms, including Facebook, Instagram, Twitter, Untapped and TikTok. Ensures all content meets quality standards and is on-brand.
  • Content Creation: Creates social media content (in-feed static/video & stories) using Canva and Adobe Creative Suite with a strategic focus on Reels / TikTok. Partners on photo and video shoots to include set-up, break-down, quick editing turnover, and sharing content with stakeholders. Works with external partners to create and curate content as needed.
  • Community Management: Manages community and fan engagements across social media, Google reviews, Yelp, OpenTable, and other third party sites.
  • Influencer: Support the launch and analysis of influencer programs across various tiers of activation. Leads relationship management, oversight of messaging requirements, seeding kits, and guides content best-practices.
  • Copywriting: Translates/maintains the brand voice into impactful copywriting for captions and stories that capture audiences across all social media channels, websites, and brands. 
  • Internal Collaboration: Collaborates cross-functionally with internal teams to generate marketing ideas and enhance communications to maintain healthy customer retention.

 

Collaboration & Community Development

  • Local/Key Account Collaboration: Works closely with Marketing team to further develop corporate sponsorships (Denver Zoo, Denver Botanic Gardens, Planet Bluegrass, etc) to create consumer visibility for campaigns.
  • Consumer Engagement: Nurture conversations with fans and communities across online platforms. Assists with management of negative reviews and feedback.
  • Industry Knowledge: Reviews data available to stay on top of current social trends and craft industry news. Enrolls best social media practices through analyzing hashtags, Reel/TikTok sounds and social media reports in order to curate content accordingly. 
  • Other duties as assigned.

Requirements:

Skills, Knowledge, Attitude

  • Skills: Proficient planning, communication, relationship development, and problem solving. Ability to work in a fast-paced environment that requires quick-turning marketing initiatives.
  • Knowledge: Extensive knowledge of digital marketing platforms and trends, knowledge of partner products, current trends in the work space, and the beverage industry.
  • Attitude: Always professional with a can-do, team-oriented, achievement-driven mindset.

Education/Certification:

  • BA/BS preferred in Communications, Marketing, Media or related field

Benefits:

  • Full-time employees will be offered a competitive compensation package and are eligible for health insurance, 401(k) employer match, paid time off and employee discounts.

This position is full time with the ability to work some weekly hours from home, local to Boulder CO, with a salary starting at $60,000 depending on experience.  

Stem Ciders is an Equal Opportunity Employer and the Company's Equal Opportunity Employment policies are applicable within our hiring process.

If interested and qualified, please send resume and cover letter to employment@stemciders.com and reference Digital Content Associate in the subject line.