Digital Content Associate

About Stem Ciders:

Our story began with two friends who loved cider. But not just any cider. They loved genuinely well-crafted cider and wanted more people to experience that. They poured their passion into creating pure clean cider, but soon their boundaries blossomed. What happened next is history.

The core belief of Stem Ciders is a notion of “the world is your orchard.” We believe Stem exists to explore the world endlessly. We are restless, innovative and are always looking for the next great flavor. We know our consumers are cut from this same cloth. It’s almost as if we live in this imaginary orchard full of limitless possibilities where anything from the most common to the most exotic fruits grow wild, and it’s our mission to go out and harvest them. When you see the world is your orchard, you know anything is possible. You just have to dare to explore it.

Position Purpose:

The Digital Content Associate is responsible for implementing, maintaining, and scaling digital content strategies, executions, and optimizations across all Stem Ciders’ wholesale brand platforms and retail businesses. 

Company:

Stem Ciders

Location:

Lafayette, CO

Responsibilities:

Digital Content

  • Social Media: Lead social strategies and platform expansion for all brands. Identifying new growth opportunities, oversees and participates in content creation, scheduling, and optimizes approach based on performance.
  • Execution: Executes day-to-day publishing, posting and scheduling of content across multiple platforms, including Facebook, Instagram, Twitter, Untapped and TikTok. Curates events & event copy weekly on Eventbrite & Facebook Events in a timely manner. Ensures all content meets quality standards and is on-brand.
  • Content Creation: Creates social media content (in-feed static/video & stories) using Canva and Adobe Creative Suite. Supports photo and video shoots to include set-up, break-down, quick editing turnover, and sharing content with stakeholders. Works with external partners to create and curate content as needed.
  • Community Management: Manages community and fan engagements across social media, Google reviews, Yelp, OpenTable, and other third party sites.
  • Email Marketing: Works with various stakeholders to create, test and deploy email campaigns as needed to support marketing initiatives, events, and sponsorships. Manages email production processes and scheduling. 
  • Influencer: Support the launch and analysis of influencer programs across various tiers of activation. Leads relationship management, oversight of messaging requirements, seeding kits, and guides content best-practices.
  • Website Support: Leverages SEO to support ongoing website updates, lead site asset requests, and ensures content is up-to-date and engaging.
  • Copywriting: Translates/maintains the brand voice into impactful copywriting for captions and stories that capture audiences across all social media channels, websites, and brands. 
  • Ongoing Management & Reporting: Generates, analyzes and explains reports-based analytics, trends and KPIs and incorporates insights into future content and campaign decisions.
  • Internal Collaboration: Collaborates cross-functionally with internal teams to generate marketing ideas and enhance communications to maintain healthy customer retention.

Collaboration & Community Development

  • Wholesale Collaboration: With internal leads, collaborates to create and promote content that supports the business in the field. 
  • Local/Key Account Collaboration: Works closely with Marketing team to further develop corporate sponsorships (Denver Zoo, Denver Botanic Gardens, etc) to create consumer visibility for campaigns.
  • Consumer Engagement: Assists with crisis management and negative reviews.
  • Industry Knowledge: Reviews data available to stay on top of current social trends and craft industry news. Enrolls best social media practices through analyzing hashtags, Reel/TikTok sounds and social media reports in order to curate content accordingly. 
  • Other duties as assigned.

Requirements:

Skills, Knowledge, Attitude

  • Skills: Proficient planning, communication, relationship development, and problem solving. Ability to work in a fast-paced environment that requires quick-turning marketing initiatives.
  • Knowledge: Extensive knowledge of digital marketing platforms and trends, knowledge of partner products, current trends in the work space, and the beverage industry.
  • Attitude: Always professional with a can-do, team-oriented, achievement-driven mindset.

 

Education/Certification:

  • BA/BS preferred in Communications, Marketing, Media or related field

Benefits:

  • Health Insurance for all full time employees.
  • Paid time off for all full time employees.
  • 401K program, company matching for all employees.
  • Stem Ciders products and industry discounts.

This position is full time with the ability to work some weekly hours from home, local to Boulder CO, with a salary starting at $60,000 depending on experience.  

Stem Ciders is an Equal Opportunity Employer and the Company's Equal Opportunity Employment policies are applicable within our hiring process.

If interested and qualified, please send resume and cover letter to employment@stemciders.com and reference Digital Content Associate in the subject line.

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